Fallon Health’s TV Spot Wins NE Emmy

Screencap from Fallon Health commerical

“Care” named best commercial

Worcester, Mass., June 20, 2023— Fallon Health is pleased to announce its TV spot took home the Emmy for best commercial at the 46th annual Boston/New England Chapter Emmy Awards. The :30 second spot, titled ‘Care. It’s what we believe in,’ was developed by ThinkArgus, a Boston-based marketing, branding, and communications agency that works exclusively with purpose-driven and public impact organizations to tell their stories. 

“Fallon Health has always been more than a health plan and our ‘Care’ TV spot illuminates and supports our unique role in health care,” said Christine Cassidy, Senior Vice President and Chief Communications Officer for Fallon Health. “We are grateful to ThinkArgus who created this beautiful spot that truly speaks to who we are as a brand. They spent hours of time getting to know us, learning about our business and our culture, and working closely with us to create something special.” 

"We are proud to have this incredible work produced in partnership with Fallon Health recognized in this meaningful way. Fallon Health is truly an organization that cares deeply about its mission, its customers, and its place in the community, and bringing that story to life was an honor," said Caitlin Dodge, CEO of ThinkArgus. 

The commercial was developed as part of Fallon Health’s brand awareness campaign that advances and reflects its unique commitment to individuals served through Medicare and Medicaid health insurance programs. The brand awareness campaign supports Fallon Health’s goal of delivering superlative care to its members while lifting the communities it serves by eliminating barriers to care and addressing the underlying social determinants of health.  

The TV spot also took home two awards at the New England Society for Healthcare Communications (NESHCo) Lamplighter awards last week—one gold and one silver. Previously, it received two Platinum level MarCom awards from the Association of Marketing and Communication Professionals. 

Fallon Health’s TV spot can be viewed on its YouTube channel.


Melissa Randall
Director, Corporate Communications
Fallon Health

About Fallon Health
Fallon Health is a company that cares. We prioritize our members—always—making sure they get the care they need and deserve. Founded in 1977 in Worcester, Massachusetts, Fallon delivers equitable, high-quality coordinated care and is continually rated among the nation’s top health plans for member experience, service, and clinical quality. Today, guided by our mission of improving health and inspiring hope, we strive to be the leading provider of government-sponsored health insurance programs—including Medicare, Medicaid, and PACE (Program of All-Inclusive Care for the Elderly)— in the region.

About ThinkArgus
ThinkArgus is a women-led, minority-owned marketing, branding, and communications agency bringing world-class creative and innovative strategic thinking to clients who are changing the world and doing work that stands for something. Since 1994, we’ve tackled the toughest communications challenges and changed the narrative for complex organizations across the nonprofit, public, and corporate sectors. Learn more at thinkargus.com